K Wave Media (stock code: KWM) is a South Korean pop music media holding company listed on Nasdaq. On June 4, 2025, the company announced that it would adopt a Bitcoin acquisition strategy, planning to sell up to 500 million US dollars worth of common stock to fund its cryptocurrency reserve purchases, merger and acquisition activities, and other corporate operations. After the news was released, KWM’s share price rose by 132.39% on the same day.
The company stated that under certain restrictions, the majority of the proceeds from the sale of stocks would be used for the “purchase, long-term holding and earnings optimization” of Bitcoin, and claimed to be one of the first listed media companies to incorporate Bitcoin into their core financial operations. This strategy of K Wave was partly inspired by Bitcoin reserve pioneers such as Japanese-listed companies Metaplanet and Microstrategy. Its executives believe that the model of combining public market financing with a strategy focused on Bitcoin will be welcomed by investors in Asia and around the world.
Furthermore, according to The Block’s data, at least 20 companies worldwide have Bitcoin worth no less than 5 million US dollars on their balance sheets. As the trend of companies using cryptocurrencies as strategic reserve assets heats up, K-Wave has also joined this group.
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