Tether CEO Paolo Ardoino has firmly stated that USDT remains the leader in the stablecoin market, citing its vast global distribution, substantial reserves, and growing investments in the U.S. market. Speaking at the PlanB Forum in El Salvador and addressing concerns on social media, Ardoino outlined key factors that have contributed to Tether’s sustained dominance, even as the industry faces increasing regulatory scrutiny and competition.
Global Reach and Market Penetration
Ardoino emphasized Tether’s long-standing strategy of building a global distribution network, which he believes sets USDT apart from its competitors. While rivals may rely on bank incentives or investor funding, Tether has focused on expanding its presence through local partnerships and technological innovations. He noted that Tether now has hundreds of thousands of partners worldwide, including kiosks in developing regions and digital platforms with millions of users.
“The scale of our network is just different,” Ardoino said. “This is why USDT has been so successful in empowering 400 million users in emerging markets, giving them access to the global financial system through a stablecoin.”
Tether’s global outreach continues to grow, with a recent focus on integrating AI into its infrastructure. The company launched an AI SDK platform designed to enhance crypto applications, including Bitcoin wallet assistants and AI-powered translation tools, further improving transaction efficiency and accessibility.
Empowering Emerging Markets
Ardoino also underscored USDT’s critical role in providing financial access to underserved populations, especially in emerging markets where traditional banking services are limited. Tether’s infrastructure, he argued, has empowered millions of people globally, helping bridge the financial inclusion gap.
He pointed to the UAE market, where Tether’s partnership with Reelly Tech has enabled over 30,000 real estate agents to facilitate property transactions using USDT. This collaboration streamlines transactions, enhances security, and reduces reliance on traditional financial systems. The partnership also includes an educational initiative to train agents in integrating stablecoins into real estate deals.
Contributing to the U.S. Economy
Ardoino also highlighted Tether’s growing influence in the U.S., particularly its investments in U.S. Treasuries, which he said reinforce the dollar’s dominance in global markets. By purchasing U.S. government bonds, Tether not only supports economic stability but also ensures USDT remains a widely-used digital asset.
A recent Bloomberg report revealed that Tether’s increasing investments in the U.S., including a $775 million stake in the social media platform Rumble, reflect the company’s broader strategy to strengthen its financial footprint. With over $7 billion in excess reserves, Tether is accelerating dealmaking and leveraging profits from U.S. Treasury holdings to expand its influence.
Facing Regulatory Pressures and Competition
Despite facing increasing regulatory challenges, including potential delisting in Europe due to new EU crypto regulations, Ardoino remains confident in USDT’s future. He acknowledged the competitive landscape but expressed little concern about rival stablecoins, asserting that Tether’s long-term strategy and market presence would continue to set it apart.
“Tether is built on solid foundations,” Ardoino concluded, “and we are focused on continuing to innovate, expand, and contribute to both the crypto ecosystem and the global financial system.”
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