Ashton Hall, a popular fitness influencer known for his 4 a.m. morning routine, has taken the internet by storm after a viral video showcasing his eccentric start to the day. The video, which features Hall dunking his face in ice water, drinking Saratoga Spring Water, and wiping his face with a banana peel, has sparked both admiration and ridicule online.
In true internet fashion, crypto enthusiasts quickly seized the moment to create a new memecoin inspired by Hall’s unconventional morning habits. The “Morning Routine” ($ROUTINE) token, built on the Solana blockchain, launched on March 21, 2025. Within two days, the token reached a staggering market cap of $19 million before experiencing a dramatic drop of over 70%. As of now, the coin is valued at $0.004901, with a market cap of $5.09 million.
This phenomenon is part of a broader memecoin craze fueled by viral content. Following the launch of $ROUTINE, the Saratoga Spring Water ($SARATOGA) token, named after the influencer’s drink of choice in the video, also gained traction. By March 23, $SARATOGA’s market cap had surged to $3 million, but like its counterpart, the token has since suffered significant losses, now trading below $1 million at $0.002985.
The viral TikTok video, which has racked up over 667 million views since its February release, gained even more momentum when shared on X (formerly Twitter). Despite the fleeting and speculative nature of memecoins, the trend has made a significant impact on both the fitness and crypto communities.
While memecoins often have no inherent value or utility and are frequently subject to manipulation, they continue to captivate the crypto space, proving that a meme or viral sensation can disrupt markets in unexpected ways.
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