Golden Finance reported that in the field of cryptocurrency investment, Brazilian fintech company Meliuz (B3 exchange code: CASH3) announced a major piece of news on May 31, declaring the launch of a stock issuance plan. This issuance aims to raise up to 450 million reais, which is approximately 78.6 million US dollars at the current exchange rate. All of this fund will be used to increase holdings of Bitcoin, drawing widespread attention from the market.
As soon as the news was announced, the market responded promptly. The share price of Meliuz Company dropped significantly on that day, with a decline of 8%, closing at 8.13 reais. Under normal circumstances, the fluctuation of a company’s stock price is interwoven and influenced by multiple factors. From the perspective of market psychology, when enterprises release new financing plans, investors tend to assess the use of funds and the potential risks and returns it may bring.
This time, Meliuz plans to raise a large amount of funds to increase its holdings of Bitcoin. However, the Bitcoin market is highly volatile. This investment decision may cause some investors to worry, and they may choose to sell their stocks, leading to a decline in the stock price. From the comparison of historical data, it can be seen that when many enterprises announced their entry into high-risk investment fields, their stock prices have experienced similar fluctuations. For instance, when a traditional manufacturing enterprise announced that it would invest a large amount of funds in an emerging and unstable blockchain project, its stock price also suffered a significant drop in the short term.
A thorough exploration of Meliuz’s current Bitcoin investment status reveals that the company currently holds 320.25 Bitcoins. Based on the current Bitcoin market price, these Bitcoins are estimated to be worth approximately 33.55 million US dollars. It is worth mentioning that the average cost at which Meliuz previously purchased Bitcoin was $101,575 per coin, which is relatively high. In a market environment where the price of Bitcoin fluctuates, the difference between the cost and the current market value may also affect investors’ judgment on the value of a company’s assets, becoming one of the potential factors for the decline in stock prices.
If we extend the timeline, since Meliuz transformed into a Bitcoin fund management institution in March 2025, the company’s stock price has been on a roller coaster ride. In the early stage of the transformation, the stock price soared thanks to the overall heat of the cryptocurrency market and investors’ expectations for the emerging business model, with a cumulative increase of up to 217%. However, the release of this news about raising funds to increase holdings of Bitcoin has disrupted the continuous upward trend of the stock price. This phenomenon reflects the variability of market sentiment. While investors pay attention to the business expansion potential of companies, they also remain highly vigilant about the risks of investment decisions.
Focusing on the specific arrangements for this stock issuance, the pricing of the new shares will be finalized on June 12th, and trading will officially commence on June 16th. Moreover, existing shareholders will have the right of first refusal in this issuance. For Meliuz, there might be profound strategic considerations behind the increase in its holdings of Bitcoin. As the influence of the cryptocurrency market expands globally, an increasing number of enterprises are beginning to explore the inclusion of Bitcoin in their asset allocation portfolios to achieve goals such as diversified investment and hedging against the risks of traditional assets.
By increasing its holdings of Bitcoin, Meliuz is expected to occupy a more favorable position in the cryptocurrency field and leverage the potential appreciation space of Bitcoin in the future to enhance the overall asset value of the company. However, it cannot be ignored that the high volatility of the Bitcoin market also means huge risks. If the price of Bitcoin drops significantly, the value of the company’s assets will face a serious shrinkage. Subsequently, the market will closely monitor Meliuz’s Bitcoin increase in holdings, as well as the profound impact this decision will have on the company’s stock price, financial condition and market competitiveness.
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