Golden Finance reports that cross-border consumer goods e-commerce group DDC Enterprise (NYSE: DDC) announced today that it has successfully increased its holdings by 79 bitcoins. Adding the 21 previously purchased, the company has completed the first purchase of 100 Bitcoins as planned. This action is an important step in DDC Enterprise’s Bitcoin reserve strategy, marking the accelerated advancement of its layout in the field of crypto assets.
As early as May 15th, Norma Chu, the founder and CEO of DDC Enterprise, disclosed in a letter to shareholders that the company plans to include Bitcoin as a strategic reserve asset. The short-term goal is to increase the holdings to 500 within six months, and the long-term goal is to accumulate 5,000 Bitcoins within 36 months. The completion of the purchase of 100 bitcoins this time means that DDC has reached a phased milestone.
To achieve this strategy, DDC Enterprise not only established a dedicated Bitcoin fund management team, but also set up an advisory committee composed of crypto asset experts to ensure the robust execution of the investment strategy. The company emphasized in its statement that the unique attributes of Bitcoin, such as scarcity and anti-inflation features, are highly consistent with DDC’s long-term goal of diversified asset allocation.
It is worth noting that DDC Enterprise also announced a cooperation with the digital asset financial institution Hex Trust. Hex Trust will provide professional custody services for DDC to ensure the secure storage and management of its Bitcoin assets. This cooperation further highlights DDC’s professional layout in the field of crypto assets and lays the foundation for a larger-scale increase in Bitcoin holdings in the future.
From a financial perspective, DDC Enterprise achieved remarkable results in fiscal year 2024, with its revenue increasing by 33% year-on-year to reach 37.4 million US dollars. As of March 31, 2025, the company’s cash, cash equivalents and short-term investments totaled 23.6 million US dollars, providing solid financial support for the Bitcoin reserve strategy. Based on the current price of Bitcoin, purchasing 5,000 Bitcoins would make DDC one of the listed companies holding the largest number of Bitcoins.
Industry analysts believe that DDC Enterprise’s Bitcoin reserve strategy is not only optimistic about the long-term value of crypto assets, but also an innovative attempt to seek asset diversification against the backdrop of increasing global economic uncertainty. As more and more enterprises incorporate Bitcoin into their balance sheets, this trend is expected to reshape the new landscape of enterprise financial management.
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