Spanish telecommunications company Telefónica has partnered with Microsoft’s Altspace VR platform to create a digital replica of its MWC stand.
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Telefónica plans to take a virtual tour during this year’s Mobile World Congress in Barcelona. Digital replicas will allow people around the world to experience and discover in detail the product demonstrations that the company will be presenting at the show.
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According to the announcement, people will also be able to interact with any person/avatar within the experience. Telefónica is also working with game software developer Unity as a strategic partner in the development of the Metaverse experience, and with Niantic to support the creation of augmented reality experiences.
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