Messaging platform Telegram has launched an NFT-powered Gift Marketplace, enabling users to trade blockchain-based digital gifts peer-to-peer, founder Pavel Durov announced Tuesday via his official Telegram channel. The feature, built on The Open Network (TON) blockchain, marks Telegram’s latest push into decentralized services amid growing competition in the Web3 space.
Key Details
The marketplace allows instant buying and selling of digital collectibles, with transactions secured through TON’s blockchain infrastructure. Unlike traditional in-app gifts, these NFTs are user-owned and verifiable, creating a decentralized economy within Telegram’s ecosystem. While Durov confirmed the rollout, critical specifics—including supported cryptocurrencies, transaction fees, and regional availability—remain undisclosed.
Strategic Context
Telegram has increasingly integrated TON blockchain tools over the past year, including payment services and support for decentralized apps (dApps). Analysts suggest the NFT marketplace could leverage Telegram’s 800 million monthly active users to accelerate mainstream adoption of blockchain-based consumer products.
Broader Implications
The move aligns with Durov’s vision of transforming Telegram into a “super-app” blending communication, finance, and decentralized services. However, challenges persist: regulatory scrutiny of NFTs varies globally, and rivals like Meta have faced hurdles scaling similar Web3 initiatives.
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