DDC Enterprise, also known as DayDayCook, a New York – listed company headquartered in Hong Kong, has initiated a significant Bitcoin – buying strategy. Here are the details:
The Bitcoin Purchase Plan: On May 15, 2025, DDC announced its plan to acquire 5,000 BTC over the next three years. It made its first – ever Bitcoin purchase on May 23, buying 21 BTC in exchange for 254,333 company shares, with the deal valued at $2.28 million. The company aims to buy another 79 BTC in two upcoming purchases in “the coming days” to reach 100 BTC. Its short – term goal is to acquire 500 BTC by the end of 2025.
Company Background: DDC Enterprise is a meal – delivery company. It offers a variety of accessible and healthy ready – to – eat, ready – to – cook, and ready – to – heat products, aiming to share Asian cooking culture worldwide. The company has evolved from a culinary content platform to a multi – brand enterprise, with a portfolio including brands like DayDayCook, Nona Lim, Yai’s Thai, Omsom, MengWei, and Yujia Weng.
Motivation and Impact: DDC’s Bitcoin – buying plan may be influenced by the growing adoption of cryptocurrencies in Asia and the company’s optimistic outlook on the future value of Bitcoin. If DDC successfully accumulates 5,000 BTC, it will rank among the top corporate Bitcoin holders globally, just behind Japan’s Metaplanet, which holds 7,800 BTC. This move may also attract more attention to the cryptocurrency market and influence the investment decisions of other companies.
Moreover, DDC’s 2024 fiscal year performance laid a solid foundation for its Bitcoin – buying strategy. The company’s revenue reached $37.4 million, with a year – on – year growth of 33%, and its gross profit margin increased from 25.0% in 2023 to 28.4%. Shareholders’ equity also rose 33% to $11.3 million, and as of March 31, 2025, its cash, cash equivalents, and short – term investments were approximately $23.6 million.
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