On June 6th, social media platform X (formerly Twitter) announced a partnership with decentralized predictive marketplace Polymarket, planning to integrate blockchain-driven predictive trading functions into the platform’s ecosystem to promote the deep integration of social interaction and the financial market.
According to the statements of both sides, this cooperation will allow X users to directly participate in Polymarket’s prediction market within the platform and place bets on the results of events in fields such as current affairs, entertainment, and technology. For example, users can create predictive contracts on topics such as “the champion of the next World Cup” and “the viewership ratings of a certain popular TV series”, while other users can participate in the interaction by purchasing or selling contract shares. Eventually, they can gain or lose based on the actual outcome of the event. Polymarket’s smart contract technology will ensure the decentralization and transparency of transactions, while X’s social network provides a broader dissemination scenario for the prediction market.
Ben Sachs, the co-founder of Polymarket, said that this collaboration aims to “make the predictive market a natural extension of social conversations”, allowing users to complete the entire process from topic discussions to contract transactions without leaving X. X side emphasized that this move is an important step in the platform’s “decentralized ecosystem layout”, and in the future, it may further open API interfaces to allow more developers to build applications based on predictive market functions.
Industry analysts point out that the combination of the prediction market and social media may reshape the way users engage with content: on the one hand, prediction contracts can add interactivity and economic incentives to hot topics; On the other hand, the massive user base of X may bring a traffic explosion to Polymarket – by 2025, the daily active users of X have exceeded 500 million. However, regulatory compliance remains a potential challenge. The application of decentralized finance (DeFi) in social media scenarios needs to strike a balance between user protection and the boundaries of innovation.
This cooperation is expected to be gradually implemented in Q3 2025. The first predicted market will focus on the entertainment and sports sectors, and subsequent plans will expand to broader social issues.
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