According to Golden Finance, data from the cryptocurrency market monitoring platform SaylorTracker shows that Strategy (formerly MicroStrategy) has achieved another milestone in the Bitcoin investment field. The market value of its Bitcoin holdings has successfully surpassed the $64 billion mark, continuously setting new historical records.
As of now, Strategy’s Bitcoin holdings have remained stable at 582,000. Based on the current market price estimation, the total market value of these Bitcoins is as high as approximately 64,000,156,710 US dollars. Remarkably, since the launch of the Bitcoin investment Strategy, Strategy has achieved a return rate of 56.85% up to now, with a cumulative gain of approximately 23.19 billion US dollars. This outstanding investment achievement stands out particularly in the cryptocurrency market and has also drawn extensive attention and discussion both within and outside the industry.
Strategy’s firm investment strategy in Bitcoin has a long history. As early as 2020, under the leadership of the founder and chairman Michael Saylor, the company resolutely embarked on an active path of Bitcoin investment. Saylor regards Bitcoin as “digital gold”, firmly believing that it has the characteristics of anti-inflation and decentralization. Compared with cash and traditional assets, Bitcoin is a more superior store of value. Since then, Strategy has raised a huge amount of funds through various financing methods such as issuing stocks, convertible bonds and high-yield bonds for purchasing Bitcoin. During the continuous process of increasing its holdings, Strategy has gradually solidified its significant position in the cryptocurrency field and has become one of the enterprises holding the largest number of Bitcoins worldwide.
Entering 2025, the Bitcoin market as a whole has shown a strong upward trend. The price of Bitcoin has repeatedly broken through key resistance levels and continuously climbed to the range of historical highs. In this market environment, the market value of Strategy’s Bitcoin holdings has also risen accordingly. For instance, on May 11, 2025, Strategy significantly increased its holdings of Bitcoin, purchasing 13,390 Bitcoins at a cost of approximately 1.34 billion US dollars, with an average purchase price of 99,856 US dollars per coin. This large-scale increase in holdings has further expanded its Bitcoin holding scale, laying a solid foundation for the subsequent growth of the market value of its holdings.
Strategy’s continuous increase in holdings not only demonstrates its deep recognition of the long-term value of Bitcoin but also has a positive promoting effect on the entire cryptocurrency market. From the perspective of market confidence, as a company with significant influence in the industry, Strategy’s firm holding and continuous increase in holdings have greatly boosted the confidence of other investors in the cryptocurrency market, attracting more institutional and retail investors to pay attention to Bitcoin and driving a continuous inflow of funds into the Bitcoin market. In terms of market liquidity, Strategy’s frequent large-scale transaction operations have effectively enhanced the market liquidity of Bitcoin, significantly increasing its trading activity in the market.
However, Strategy’s highly concentrated Bitcoin holding strategy is not without risks. The cryptocurrency market has always been known for its high volatility and uncertainty. The price of Bitcoin may experience significant fluctuations due to various factors such as changes in market supply and demand, adjustments in regulatory policies, fluctuations in the macroeconomic situation, and technical security issues. Once the price trend of Bitcoin goes against expectations and experiences a sustained and significant decline, the market value of Strategy’s holdings will inevitably suffer a heavy blow, which may in turn have a negative impact on the company’s financial situation and market valuation. In addition, during the process of raising funds to purchase Bitcoin, Strategy adopted various means including debt financing. If the market environment deteriorates, the company may face financial risks such as increased pressure to repay debts and higher difficulty in financing.
Looking ahead, as the cryptocurrency market continues to develop and evolve, Strategy’s Bitcoin holding strategy will remain a focus of market attention. Whether it will continue to increase its holdings of Bitcoin in the future and how to deal with the potential risks brought by market fluctuations are worth the continuous attention of all market participants. Meanwhile, Strategy’s investment practice also provides valuable reference experience and cases for other enterprises and investors in the field of cryptocurrency investment.
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