Lufthansa Group, the parent company of one of the globe’s major airlines, has unveiled a groundbreaking NFT-based loyalty initiative, offering passengers digital collectibles that unlock a range of enhanced benefits.
The innovative Uptrip loyalty program encompasses all airlines within the Lufthansa Group, including Lufthansa, Austrian Airlines, and Swiss International Air Lines. Travelers have the opportunity to amass digital trading cards as they journey with these carriers.
These digital cards are creatively themed around distinct destinations, aircraft featured in the respective fleets, and even specific holidays. By accumulating the necessary cards from designated themed collections, Uptrip users can access exclusive rewards while flying with the airlines. These perks encompass complimentary in-flight Wi-Fi, entry to airport lounges, redeemable airline miles, and more. Uptrip’s plans extend to introducing a trading facet, enabling users to complete their collections.
Developed by the Lufthansa Innovation Group, Uptrip is built on Polygon, a scaling network affiliated with Ethereum. The program underwent a preliminary soft launch and testing phase, engaging over 20,000 users who collectively procured more than 200,000 digital trading cards.
Lufthansa Group already boasts a robust membership of around 36 million individuals enrolled in its conventional Miles and More loyalty program. As a pioneering adopter of Polygon, which facilitates faster and more cost-effective transactions than Ethereum’s primary mainnet, Lufthansa joins the ranks of renowned brands such as Starbucks, Nike, McDonald’s, Reddit, and Coca-Cola, all of which are capitalizing on the Polygon network for various projects, including loyalty programs integrated with NFTs.
