Glenfiddich, renowned for its expertise in crafting fine whisky, has joined forces with BlockBar, an NFT marketplace specializing in exclusive wine and spirits authenticated directly by luxury brands. Together, they are launching a unique ‘cask partnership’ aimed at generating excitement around the release of Glenfiddich’s deluxe ‘Suspended Time’ whisky through an upcoming NFT drop.
The collaboration combines BlockBar’s innovative on-chain retail strategies with Glenfiddich’s mastery in whisky maturation to create the Suspended Time whisky, which boasts 30 years of aging. Presented in an elegant and sleek black capsule, the luxurious packaging enhances the premium spirit’s grandeur, making it a highly sought-after item even before the first sip.
The Suspended Time Edition is poised to become a collector’s item in both the digital and physical realms, transforming the act of acquiring fine whisky into a contribution to the artistry and history of beverages.
Unveiling the Details for Whisky Enthusiasts
The registration process is already open, and whisky enthusiasts should mark their calendars for the unsealing of Suspended Time on September 12 at 9 am (EST), with only 50 bottles available. In appreciation of loyal customers, ten bottles will be offered for early access to existing BlockBar users on September 11, at the same time as the public release.
Adding a touch of exclusivity, each bottle, available to both existing and new BlockBar customers, is priced at $1,075 (equivalent to 0.66 ETH at the time of writing) on a first-come, first-served basis.
BlockBar has previously enjoyed success with renowned luxury spirits brands like Bacardi, Perrier-Jouët, and Moët Hennessy by employing innovative strategies involving redeemable NFTs, offering convenience through duty-free pickups and 24/7 on-chain resale options. This strong foundation positions BlockBar well for its partnership with Glenfiddich. Like the aforementioned spirits giants, Glenfiddich aims to reach a broader, more tech-savvy audience through the NFT marketplace, elevating its brand to new heights.
