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Coinbase Targets Swing States in “Stand with Crypto” Campaign

Madonna by Madonna
09/20/2023
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Coinbase, the renowned cryptocurrency exchange, has revealed its strategic focus on nine key states within the United States for its ongoing “Stand with Crypto” campaign. Among these states, four are considered pivotal “swing states” where voters have indicated a strong preference for candidates who support the cryptocurrency and Web3 ecosystem.

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The four swing states identified by Coinbase include New Hampshire, Nevada, Ohio, and Pennsylvania, as announced in a blog post on September 19. Coinbase’s decision is based on compelling polling data from a Morning Consult survey conducted in the fall of 2022, which indicated that 55% of voters in these states would be less inclined to support presidential candidates who hold anti-crypto positions.

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This poll, published in October 2022, surveyed 800 likely voters across the four states. It revealed that between 13% and 19% of respondents in these states claimed ownership of cryptocurrency at the time of the survey.

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In addition to voter sentiment, Coinbase also highlighted the practical utility of cryptocurrencies, particularly in Nevada, Ohio, and Pennsylvania, where over 40% of crypto owners rely on blockchain technology for affordable international remittances to support family members with expenses like food, housing, and healthcare. This method is far more cost-effective than traditional international wire transfers offered by banks.

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The “Stand with Crypto” campaign, launched in August and slated to run for 14 months, is dedicated to advocating for favorable cryptocurrency legislation in the United States. Coinbase emphasized that it will actively engage with the four swing states mentioned, along with Arizona, California, Georgia, Illinois, and Wisconsin, which exhibit a notable concentration of cryptocurrency enthusiasts.

As part of its mobilization efforts, Coinbase is organizing a “Stand with Crypto Day” scheduled for September 27 in Washington, D.C. The event aims to champion cryptocurrency innovation and sound policy development. Moreover, the campaign encourages crypto owners and supporters to contact their members of Congress, urging them to pass clear and sensible legislation that fosters the growth and regulation of the crypto industry.

Coinbase’s commitment to amplifying the voices of the crypto community is exemplified by its call for users and supporters to dedicate just one minute of their day to engage with Congress and advocate for the advancement of cryptocurrency within the U.S. regulatory framework. This campaign reflects the industry’s ongoing efforts to ensure that cryptocurrency innovation is met with a supportive legislative environment.

Tags: Coinbase
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Madonna

Madonna, the esteemed author of our blockchain website, is a recognized authority in the field. With a wealth of experience and expertise, she brings a profound understanding of blockchain technology. Her professional insights and commitment to excellence make her a trusted source for navigating the complexities of the blockchain industry.

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