In an unexpected move, Starbucks has announced a special reward for members of its Odyssey program who own non-fungible tokens (NFTs). The renowned coffee chain revealed plans to give away tickets for an all-expense-paid trip to Costa Rica in the coming year.
Starbucks Odyssey, an extension of the existing Starbucks Rewards program, serves as a platform providing digital items to its customers. Now, Starbucks aims to acknowledge its most dedicated members, who are also holders of NFTs.
Eligibility Criteria for the Promotion
The promotional offering includes a remarkable opportunity for Starbucks Odyssey loyal members to win a trip to Costa Rica by March 2024. The coffee giant intends to select 20 individuals from this group to partake in the getaway extravaganza.
Starbucks specified that the fortunate winners will be chosen from the top 20 list of Starbucks Odyssey NFT holders. In light of the increasing popularity and profitability of non-fungible tokens in recent years, many individuals now possess at least one of these digital assets. Starbucks’ innovative incentive is expected to further elevate the value of these virtual tokens, potentially attracting more enthusiasts to embrace digital assets.
Starbucks Odyssey’s Grand NFT Reward
The top 20 NFT holders, possessing the highest Odyssey points, will be ranked on January 1, 2024. This ranking will determine the qualifying participants for the VIP experience scheduled for March.
As reported by The Crypto Times, Starbucks Odyssey’s community head, known as Steve, took to various social media platforms to share the exciting news about the Costa Rica trip incentive. Steve further disclosed that the VIP experience would encompass roundtrip airfare, accommodation at a luxury resort, a plethora of activities and events, and an exclusive opportunity to meet with the company’s coffee experts.
This unexpected and generous gesture from Starbucks underscores the growing synergy between mainstream brands and the burgeoning world of NFTs, offering a unique and rewarding experience to those at the intersection of coffee connoisseurship and digital asset ownership.
