Nexo, a leading crypto finance platform, has once again made waves in the fintech industry by winning two major accolades at The Digital Banker’s 2025 Digital CX Awards. This achievement highlights Nexo’s growing influence and recognition as a digital wealth management platform that competes with traditional financial institutions.
Key Factors Behind Nexo’s Success
Nexo’s standout product, the Nexo Card, played a central role in securing the awards. The card has become the most awarded and widely used crypto card, offering seamless transitions between credit and debit functionalities. Its AI-powered insights and user-friendly digital interface have made it a leader in the crypto payments sector.
In 2024 alone, the Nexo Card generated over $6 million in cashback rewards and saw a remarkable 139.5% increase in its user base. This surge reflects its popularity among digital asset holders who are looking for practical solutions in managing their crypto wealth.
Another notable feature is Nexo’s Loyalty Program, centered around the utility-driven NEXO token. This program offers users enhanced benefits such as better interest rates, lower loan costs, and exclusive cashback opportunities, which have been pivotal in boosting user engagement.
Industry Recognition and Future Goals
The Digital CX Awards judges praised Nexo for integrating digital asset utility with an engaging, reward-driven experience, which keeps users returning to the platform. Elitsa Taskova, Nexo’s Chief Product Officer, expressed pride in receiving both the ‘Best Wealth Client Loyalty Program for Digital CX’ and ‘Best PayTech for Digital CX – Payments’ awards. Taskova emphasized Nexo’s dedication to delivering innovative, client-focused solutions that bridge the gap between traditional finance and digital assets.
Currently, Nexo serves over 7 million users globally, with more than $11 billion in assets under management (AUM) and over $320 billion in processed transactions. The platform has also garnered a 4.6-star rating on TrustPilot, with 86% of reviews being five stars and more than 26,000 five-star app reviews.
Looking Ahead
Nexo’s recognition at the Digital CX Awards underscores its significant position in the digital finance landscape. The company will also play a prominent role at the Trump Business Vision 2025 forum on April 27, where it will join global business leaders, including Donald Trump Jr., to explore the evolving role of technology in financial services. This further solidifies Nexo’s commitment to innovation and leadership in the crypto finance sector.
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