Paris Saint – Germain defeated Inter Milan to win the UEFA Champions League on May 31, 2025. However, the club’s fan token ($PSG) experienced a significant decline before and after the match.
In the days leading up to the final, the $PSG token had declined by 26%. Its market capitalization dropped to $19 million from $25 million. After the victory, the token continued to slide further due to speculators cashing out in low – liquidity conditions.
Fan tokens are illiquid and highly event – driven. Traders often take positions before major games and then reduce risks regardless of the results. This “sell the news” phenomenon is common in the market. Even Manchester City’s fan token $CITY dropped approximately 30% the day after the club won the 2023 Champions League.
These fan tokens, launched in partnership with Chiliz via Socios, allow holders to participate in light governance decisions, access exclusive team experiences, and show digital support for their club. However, they often function more like branded loyalty points than investment – grade assets, and their prices are more driven by sentiment rather than fundamentals. Therefore, although Paris Saint – Germain has achieved great success in the Champions League, the performance of its fan tokens in the market has not been satisfactory.
Related topic: