Brazil’s fintech industry has taken a significant step forward as Méliuz becomes the first publicly traded company in the country to adopt a Bitcoin treasury strategy. This milestone, announced by executive chairman Israel Salmen, follows shareholder approval of a strategic shift that positions Bitcoin as a core component of the company’s business model.
On May 15, Méliuz made headlines by purchasing 274.52 Bitcoin, valued at $28.4 million at an average price of $103,604. This new acquisition brings the company’s total Bitcoin holdings to 320.3 BTC, which are now worth more than $33 million. This move follows an initial Bitcoin investment of 45.73 BTC earlier in March.
Unlike typical firms that acquire Bitcoin purely as an inflation hedge, Méliuz’s strategy centers on maximizing Bitcoin per share. The company intends to leverage various financial tools to optimize its holdings, with Bitcoin now playing a central role in its long-term corporate strategy. This makes Méliuz the first publicly listed firm in Latin America to fully integrate Bitcoin into its operations.
While e-commerce giant MercadoLibre holds a larger Bitcoin reserve—over 570 BTC valued at $59.2 million—Méliuz stands out for being the only publicly traded company in Brazil to take such an innovative step. Its approach has already started to yield positive results: since the announcement, Méliuz’s stock (CASH3.SA) has surged by 117%, making it one of the best-performing stocks on the Brasil Bolsa Balcão.
Known for its cashback service, Méliuz currently serves over 30 million users across Brazil. With a market capitalization of over $128 million, the company’s bold Bitcoin investment could set a precedent for other businesses in Latin America, potentially ushering in a new wave of cryptocurrency adoption in the corporate sector.
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