At the 2025 Consensus conference, Eric Trump introduced American Bitcoin’s strategy to accelerate its Bitcoin acquisition by mining rather than purchasing on the open market. This approach, according to Trump, will allow the company to produce Bitcoin at significantly lower costs than most of its competitors.
American Bitcoin, founded in March 2025 by CEO Asher Genoot, aims to challenge the dominance of MicroStrategy, a company that has made headlines for its aggressive Bitcoin purchasing strategy. MicroStrategy has amassed over 568,000 BTC over the past six years, but Trump believes his company’s innovative mining operations can surpass this through a more cost-effective approach.
“We’re in two races when it comes to Bitcoin: one for buying it and one for mining it,” Trump stated at the event. “American Bitcoin is focusing on mining and plans to produce Bitcoin at a cost of $37,000 to $38,000 per coin, which is significantly below the current market price of over $100,000.”
Trump’s bold assertion comes with a commitment to invest billions into the mining infrastructure. He believes that this aggressive approach will position American Bitcoin to eventually hold the largest Bitcoin reserve, overtaking the likes of MicroStrategy.
However, the company’s ambitious plans come with scrutiny. There are concerns from regulators about potential conflicts of interest, particularly given Eric Trump’s connection to the Trump family’s broader business activities. Despite these challenges, Trump remains confident that cryptocurrencies, particularly Bitcoin, will ultimately revolutionize the global financial system, even envisioning a future where Bitcoin replaces the SWIFT payment network.
As institutional interest in Bitcoin continues to grow, American Bitcoin is positioning itself as a leader in the mining sector, hoping that its strategic focus on mining rather than purchasing will set it apart in the competitive landscape.
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