A viral video showcasing fitness influencer Ashton Hall’s 4 a.m. morning routine has ignited a new trend in the world of cryptocurrencies. Hall’s eccentric routine, which includes dunking his face in ice water, drinking Saratoga Spring Water, and wiping his face with a banana peel, has caught the internet’s attention, leading to widespread trolling and memes.
The latest twist in this viral phenomenon comes from the crypto community, which has turned the routine into a memecoin, with no real utility or value. The memecoin, dubbed Morning Routine ($ROUTINE), was launched on March 21, 2025, and quickly gained traction. By March 23, the coin had reached a market capitalization of $19 million, though it has since experienced a sharp decline, dropping over 70%. As of now, $ROUTINE is valued at $0.004901, with a market cap of $5.09 million.
The meme coin’s rise was fueled by the viral nature of Hall’s morning routine, which became a sensation after being posted on TikTok and later shared on X, racking up over 667 million views. This prompted the creation of several other memecoins, including Saratoga ($SARATOGA), named after the water Hall drank in the video. By March 23, $SARATOGA had reached a $3 million market cap, but like $ROUTINE, it has also seen a significant drop and is now valued at under $1 million.
While these memecoins have gained attention and even minted profits for some traders—over 100 individuals reportedly earned more than $10,000 each during the recent volatility—the lack of utility raises questions about their long-term value. Despite the risks, memecoins like Morning Routine and Saratoga continue to capture the imagination of the crypto community, demonstrating the unpredictable nature of this speculative market.
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