Golden Finance reports that according to official information from Upbit, South Korea’s largest cryptocurrency exchange, Upbit, announced the addition of new BTC and USDT trading pairs in LA, providing users with more diversified trading options. This move further enriches the platform’s cryptocurrency trading ecosystem.
Upbit dominates the South Korean cryptocurrency market and performs outstandingly in multiple aspects such as account deposits, user numbers, and trading volumes. According to the data released by Yoon Do-hyun, a member of the National Policy Committee of South Korea, the deposit in the Upbit account amounts to 5.3 trillion won (approximately 4.5 million US dollars), which is four times the combined deposit of Bithumb, Coinone and Korbit. As of July, the total number of Upbit users was 4.7 million, which was 3.6 times that of Bithumb, 8.6 times that of Coinone, and 47 times that of Korbit. From April to July, the number of new users who opened accounts on Upbit was 1.8 million. During the same period, Bithumb attracted 450,000 new users, while Coinone and Korbit attracted 170,000 and 450,000 users respectively. Such a huge user base and capital volume make every move of Upbit highly watched by the market.
The launch of the BTC and USDT trading pairs in LA this time is undoubtedly a major opportunity for the LA project. Through the Upbit platform, LA can reach a broader investor base and enhance the popularity and market influence of its projects. In the past, many projects that launched trading pairs on Upbit witnessed significant price fluctuations and a substantial increase in trading volume. For instance, on November 20, 2024, after Upbit announced that it would soon list its BTC and USDT trading pair, JASMY broke through 0.024 USDT with an increase of over 11% in a short period of time. For instance, in May 2025, Upbit announced the launch of the BTC and USDT trading pair of the SOON token. SOON is a project dedicated to addressing the issues of fragmented liquidity and inter-chain interoperability in the blockchain ecosystem. After its launch, it has also received high attention from the market.
For investors, the launch of the LA trading pair offers them new investment options and asset allocation approaches. Investors can take advantage of the price fluctuations among BTC, USDT and LA to conduct arbitrage trading or make long-term investment layouts. In the current cryptocurrency market, the price correlations among different cryptocurrencies are complex and volatile. The emergence of new trading pairs helps investors build more diversified investment portfolios and reduce the risks brought by a single asset. However, the cryptocurrency market is highly risky and uncertain, with extremely sharp price fluctuations. The price of LA may be comprehensively influenced by a variety of factors, including market supply and demand, project development progress, macroeconomic environment, and global cryptocurrency regulatory policies. When investors participate in LA trading, they need to fully understand the relevant risks, combine their own risk tolerance, and make investment decisions carefully.
Upbit’s recent addition of the BTC and USDT trading pairs for LA not only brings new opportunities to platform users but also injects new impetus into the development of the LA project. Subsequently, it is worth continuous attention to see how LA performs in trading on the Upbit platform and whether it will trigger a new round of market attention and investment boom.
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